Blog Post So yeah, that's why! But it was worth the wait for what was produced in the end Something not mentioned in the blog post, but was also a consideration was long-term redundancy (hence the bit about 11 9's). It's not the first time we've had abrupt data loss with tertiary systems just because we opted not to keep that data backed up in the first place. This way with Cloudflare (or S3 to be fair) we can keep the data in one place and it's backed up by Cloudflare's guarantees.